What Astronomy Taught Me About Marketing
In the winter of 2015, an amateur stargazer spent most of the night looking through a telescope and documenting constellations.
The stargazer notes that the stars that are seen through the naked eye may be the brightest, but, it is the stars that are seen through the telescope that narrow in on the signals that yield the most spectacular views. Every star broadcasts, but it is the scope that helps you see the message and uniqueness of each star.
In marketing, most products need some sort of “telescope” to help them broadcast their message. These “telescopes” may be billboards, printed ads or social media, that act as intermediaries to raise awareness and outshine the competition.
If you’re not reaching your audience, you need a better telescope, outfitted with the right type of equipment to assist in your efforts. An important thing I have learned, both with stargazing and in business development is that with the right tools, and the right team, anything is possible.
Through the years, I’ve learned that certain conditions must be met to stargaze effectively; cloudless skies and low light pollution, for example, are non negotiable; if you don’t have these things, there is little chance anything will be discovered. The same can be said for marketing, although, conditions are not always perfect, there are instances when success isn’t about having the right cards but playing a poor hand well.
Founder & Stargazer, Erin Holmes Media
Sun: Taken with a solar filter with an Orion Atlas EQ-G; 8″, by Erin Holmes, in the summer of 2018